The XD Agency (formerly GO! Experience Design) is the full-service marketing agency that produces corporate events and conferences for Coca-Cola European Partners (CCEP). Grooters Productions artist Aaron Jones is XD Agency’s first-call designer for CCEP executive presentations and other materials and has worked with them for many years.
For CCEP’s IT Leadership Conference, XD Agency assigned Jones the task of designing artwork to visually define the conference theme’s play-on-words, “Agile IT.” The job was to remain true to the Coke brand while incorporating images that demonstrate speed, flexibility, and collaboration. Our Agile IT logo was even printed on the drink cans themselves – and when a design concept can make a can of Coke seem athletic, you know you’ve hit the mark.