SAF-HOLLAND is among the world’s leading manufacturers of suspension systems, disc and drum brakes, landing gear, and more. With more than a billion dollars in annual sales, SAF-HOLLAND consistently relies on GP to produce product animations, tradeshow media, and sales videos.
The Truck and Trailer Manufacturers Association Convention (TTMA) is THE premier event for industry announcements. For the 2017 TTMA show, SAF-HOLLAND was invited to introduce their new trailer suspension series, the CBX Aerobeam. As in previous years, SAF-HOLLAND turned to GP to produce their TTMA presentation.
The CBX Aerobeam Suspension video combines product animations with highway footage to show a working suspension in ways that cannot be captured by conventional cameras. Starting with CAD models, GP artist Taylor Wogoman created photo quality, 3D product animations. Composited together with footage of tractor trailers filmed with tracking points, the animated suspension’s movement matches the highway terrain.
When SAF-HOLLAND redesigned the FW35TT fifth wheel for terminal trailer applications, they were re-introducing a product that already had broad marketplace acceptance. GP helped SAF explain to a mature market what was "bigger-better-faster" about their new model.
GP first began working with the Holland Hitch company in the early 2000’s. When Holland Hitch merged with the German axle company SAF, SAF-HOLLAND was formed and Grooters produced materials announcing and celebrating the merger. GP continues to be a proud producing partner for this international brand.